How to Rank a New Website on Google in Nepal: A 90-Day SEO Playbook

You just launched a new website. It looks great. But when you search for your business on Google… nothing. Your site is invisible. This is normal — and fixable. New websites don’t automatically appear in Google search results. They need to be discovered, indexed, and proven relevant before Google shows them to searchers. This 90-day SEO playbook gives you a day-by-day, week-by-week plan for getting your new Nepali website ranking on Google.

NepTechPal implements this playbook for every new website we build, ensuring clients start ranking as quickly as possible.

Days 1-7: Technical Foundation

Goal: Make Google aware your website exists and ensure it can be crawled properly.

Day 1: Google Search Console Setup

• Create a Google Search Console account
• Verify your domain ownership (DNS verification recommended)
• Submit your XML sitemap
• Request indexing of your homepage and key pages

Day 2: Google Analytics Setup

• Install Google Analytics 4 on every page
• Set up conversion goals (form submissions, phone clicks, purchases)
• Link GA4 to Search Console for integrated data

Day 3: Technical SEO Verification

• Verify SSL certificate is active (HTTPS)
• Check robots.txt allows crawling
• Confirm sitemap is error-free
• Test mobile responsiveness
• Run PageSpeed test (target 80+ on mobile)

Day 4: Google Business Profile

• Create or claim your Google Business Profile
• Fill every field completely
• Upload 10+ photos
• Set correct business hours, address, phone, website URL
• Choose the most specific primary category

Day 5-7: Local Citations

• Submit to Nepal Yellow Pages
• Submit to relevant industry directories
• Ensure NAP (Name, Address, Phone) is identical everywhere
• Create Facebook Business Page with matching information

Days 8-30: On-Page Optimization

Goal: Optimize every existing page for target keywords and start creating content.

Week 2: Keyword Research and Mapping

• Research keywords using Google Keyword Planner, Ubersuggest, or Ahrefs
• Identify 3-5 primary keywords for service/product pages
• Identify 10-20 long-tail keywords for blog content
• Map one primary keyword to each page

Keyword targeting strategy for Nepal:

Page Type	Keyword Format	Example
Home page	Brand + category + location	“NepTechPal IT company Pokhara”
Service page	Service + location	“web development Pokhara”
Blog posts	Question/how-to + location	“how much does a website cost in Nepal”

Week 3: Page Optimization

For each page on your website:
– Optimize title tag (under 60 characters, keyword first)
– Write compelling meta description (150-160 characters)
– Ensure one H1 heading with primary keyword
– Use H2/H3 headings in question format
– Include primary keyword naturally 3-5 times in body text
– Optimize image alt text with descriptive keywords
– Add internal links to related pages
– Implement schema markup (LocalBusiness, FAQ, Article)

Week 4: First Content Pieces

Publish 2-4 blog articles targeting low-competition, long-tail keywords:
– “[Your service] in [Your city]: Complete Guide”
– “How Much Does [Your service] Cost in Nepal?”
– “[Your service] vs [Alternative]: Which Is Better?”
– “X Questions to Ask Before Hiring a [Your service provider]”

Each article should be 1,500-2,500 words, comprehensive, and genuinely helpful. See our content marketing guide for writing tips.

Days 31-60: Content Expansion and Authority Building

Goal: Build content library and start earning backlinks.

Week 5-6: Publish 4-6 More Articles

Focus on keywords with search volume but manageable competition. Each article should:
– Target one specific keyword
– Be the most comprehensive resource available for that search query
– Include internal links to your service pages
– Include 2-3 links to authoritative external sources

Week 7-8: Begin Off-Page SEO

• Submit to 10-15 relevant local and industry directories
• Reach out to 5-10 websites for guest post opportunities
• Share content on social media to generate initial traffic and signals
• Ask satisfied customers for Google reviews
• Look for unlinked brand mentions and request links

For detailed backlink strategies, see our dedicated guide.

Ongoing: Review Management

• Request reviews from every satisfied customer
• Respond to all Google reviews within 24 hours
• Aim for 10+ reviews by day 60

Days 61-90: Optimization and Scaling

Goal: Analyze data, optimize what’s working, and scale content production.

Week 9-10: Data Analysis

• Review Google Search Console: Which keywords are impressions appearing for?
• Review Google Analytics: Which pages get the most traffic? Where do visitors come from?
• Identify quick wins: Keywords ranking positions 5-20 (close to page 1)
• Identify content gaps: What questions do your visitors have that you haven’t answered?

Week 11-12: Optimization and Expansion

• Update and expand content for “quick win” keywords (positions 5-20)
• Publish 4-6 more targeted articles
• Continue link building efforts
• Improve pages with high impressions but low click-through rates (better titles/descriptions)
• Consider launching Google Ads for immediate visibility while organic grows

What Results Should I Expect After 90 Days?

After 90 days of consistent SEO work on a new website, expect: Google to have indexed all your pages, initial rankings (pages 2-5) for low-competition keywords, first organic traffic (50-500 visits/month), and a clear data-driven strategy for the next 90 days.

Metric	Day 0	Day 30	Day 60	Day 90
Indexed pages	0	10-20	20-40	40-60+
Keywords tracked	0	10-20	30-50	50-100
Page 1 rankings	0	0-2 (brand name)	2-5 (low competition)	5-15
Monthly organic visits	0	20-100	100-300	200-500+
Google reviews	0	3-5	8-12	15-25

Important context: These are realistic numbers for a new website with consistent effort. Results vary based on industry competition, content quality, and investment level. SEO is a long-term game — the real payoff comes in months 6-12 as authority compounds.

What the Community Is Asking

“I just launched my website — how do I start ranking on Google?” Follow the 90-day playbook above. The critical first steps: submit to Google Search Console, set up Google Business Profile, optimize page titles and content for target keywords, and start publishing helpful content.

“Can I rank a new website in 30 days?” For your brand name and very low-competition keywords, possibly. For competitive business keywords, 30 days is unrealistic. Plan for 3-6 months for meaningful rankings and 6-12 months for competitive keywords.

“Should I do SEO myself or hire someone?” The technical foundation (Search Console, Analytics, basic on-page optimization) can be done yourself. Content creation, link building, and competitive strategy benefit from professional SEO services. For most businesses, the ROI of professional SEO exceeds the cost within 6-12 months.

“Is SEO worth it for a brand new business?” Absolutely — starting SEO from day one builds a foundation that compounds over time. A business that waits a year to start SEO is a year behind competitors who started immediately. Combine SEO with Google Ads for immediate + long-term results.

How NepTechPal Can Help

NepTechPal implements this 90-day playbook for every new website we build and for businesses coming to us with new or underperforming sites. Our SEO services include technical setup, keyword research, content strategy, on-page optimization, and link building — executed systematically to build rankings from day one.

Start ranking with NepTechPal SEO

Frequently Asked Questions

How much does SEO for a new website cost?

SEO for a new website in Nepal costs NPR 15,000-50,000/month depending on scope and competition. Initial technical setup may have a one-time cost of NPR 20,000-50,000. Total first-year investment: NPR 200,000-600,000, typically returning 3-5x in organic traffic value.

Can I do the 90-day playbook while also running Google Ads?

Yes — and this is the recommended approach. Google Ads provides immediate traffic while SEO builds organic presence. As organic rankings improve over months 6-12, you can reduce ad spend on keywords where you now rank organically.

What if my website is older but has never had SEO?

The same playbook applies. An established domain may actually rank faster than a brand-new one because it has existing authority (even if small). Start with a technical SEO audit to identify and fix any issues from the neglected period.

Should I focus on Nepali or English keywords?

For most businesses: English keywords have higher search volume and competition. For local service businesses: include both English and Romanized Nepali keywords. For tourism: focus on English. NepTechPal recommends a keyword strategy that matches your target audience’s search behavior.

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Just launched a website? NepTechPal’s 90-day SEO playbook gets you ranking. Start your SEO journey at neptechpal.com.np

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Related Articles:
– How Long Does SEO Take?
– SEO Services in Pokhara
– Why Your Website Isn’t Ranking